Should Your Business Send Out a Company Christmas Card?

When it comes to CRM techniques, pretty much anything goes, but you’ve got to make sure you keep things professional. For some people, a Christmas card comes a little to close to personal to be a solid strategy; for others, it’s a great way to keep your business front-and-centre. While there are no hard rules for whether or not you should send a business Christmas card yourself, we can offer some guidance.

Is a Christmas card your best option?

The first thing to consider is really the size of your business, and thus the scope of the task sending cards would be. If you’re a small start-up with thousands of customers, it could cost more than it’s worth. On the other hand, if your small start-up has just a handful of clients, it’s an easy way to make a good impression. You need to weigh up your options on balance, and make your Christmas card decision based on your size, available resources, and current workload. By way of example, those in the B2B service industry would be better suited to this strategy than those in FSGC industry, mainly due to fewer clients that are generally worth more.  

Rules for a business Christmas card

If you’ve decided that sending a Christmas card is the right choice for your business, there are a few guidelines to consider. Remember that your card will essentially be a form of marketing, so you want to get it right. Here are some pointers:

• Ensure your Christmas card has a quality print on quality card. It’ll say a lot about your business if you skimp on the materials.
   
• Try not to push a direct marketing message in the card. Instead, focus on the good will and the warm wishes for the festive season.
   
• Add at least one personal touch. This might be easier if you’re a small business, but including a personal touch (like a handwritten message) will really make your card stand out against the others.

These ideas are just for starters; take the time to plan out your card well in advance before taking the plunge!

Another string to your CRM bow

Whether you’re already using the AutoVu CRM platform or not, sending a Christmas card is a great personal way to boost your business’s reputation. Done right, it can be a fantastic means of improving customer relationships without having to spend too much money. In addition to your regular forms of communication as part of your overall CRM strategy, a Christmas card is a nice touch that shows that your company thinks about more than just the bottom line.

Will you be sending a business Christmas card this year? Either way, the AutoVu CRM platform can help you manage your customer data and make the process easy. Explore the site today or call our friendly team on 0845 474 8824.