How the World's First Marketing Technique is Still the Very Best

If you’ve ever experienced something that surprised you, either in a good or a bad way, there’s a good chance you told someone about it. This is word of mouth in action – and it applies to the world of business just as much as anywhere else. In today’s article, we’ll discuss a few tactics you can use to get word of mouth circulating about your business, and leverage one of the oldest marketing techniques known to man.

Give them something worth talking about

This may go without saying, but in order to generate any kind of dialogue about your product or service, it needs to do something remarkable. For some industries, like cutting-edge internet services, generating buzz might be a piece of cake; but what about the rest of us? That can take a little creativity. The first step for any business, regardless of industry, is customer service. No matter what your product or service is, you can always impress people by going above and beyond. Even simple things like giving away free samples, offering free returns, or giving loyalty discounts, is enough to get folks telling their friends about you.

Getting your name out there

Even with solid customer service, it can sometimes seem like an uphill struggle to get your company’s name on the lips of prospective customers. That’s why you need to do all you can, especially in the early days, to make a lasting impression. Here are just a handful of ways you can do just that:

• Arrange a launch (or re-launch) party. By doing this and inviting the locals, you’ll be able to show your community how integrated you are, and you may even end up in the local papers. The party doesn’t need to be expensive, but a bit of free food and perhaps a bouncy castle for the kids can go a long way. And free promotional mugs, pens and keyrings, naturally!
   

• Sponsor a high-profile team or club. Most towns in the UK have various local sports leagues that connect with a broad spectrum of people. If you sponsor a team or club, you’ll gain access to a promotional channel with exceptional reach. And of course, when people talk about the local sports club, your brand will naturally jump to mind.
   

• Become an online authority. It’s not all about the local area, of course, which is why the online arena is so vital. By running your very own business blog and posting valuable articles on a regular basis, you can quickly become an authority in your industry. People will actively seek you out, and share your details with friends and colleagues too.

These are just a handful of ideas for generating word of mouth buzz – put on your thinking cap and you’re sure to find many more.

Ready to get people talking?

Feeling inspired to get people chatting about your product or service? Now’s the time to grab a pen and paper and note down a few key tactics that may work for you. And don’t forget that word of mouth really starts with top-notch customer service, so that’ll be your first easy win.

For a better way to manage your customers, and keep them talking the right way, try the AutoVu CRM platform today.